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May 13, 2025

What is Belief Perseverance, and how do I avoid it?

Uncertainty and Misinformation
Sarah Whitley Coles, MD

Belief perseverance, also called the backfire effect, occurs when we hold on to our beliefs even after they are proven wrong. Critical thinking, meaningful reflection, and open-mindedness to a broad array of trustworthy resources can help prevent us from falling into that trap! It feels like everyone has that friend or weird uncle who clings Read more…

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